A group of Kenya’s top content creators is urging the Betting Control and Licensing Board (BCLB) to revoke its recent ban on celebrities and influencers promoting gambling.
In a joint press statement on the evening of Wednesday, June 4, they issued a 48‑hour ultimatum, calling for a meeting to find a fair compromise.
The creators argued that while they recognise the need to address gambling harm, a blanket prohibition on promotional content does more harm than good.
They stressed that influencers have become vital to Kenya’s advertising landscape and the wider creative industry.
“Social media has conquered advertising, and influencers are now at the frontline of modern digital marketing,” their statement read.
What’s at Stake?
The BCLB ruled on May 30 to bar all influencers, celebrities, and content creators from advertising gambling—effective May 29. Citing concerns over protecting minors and vulnerable individuals, the move was intended to promote responsible gambling.
But the creators warn it threatens livelihoods across the sector.
“They said it limits creative space and leaves many people jobless,” said one representative.
With thousands now relying on digital partnerships and brand deals, the ban strikes at a burgeoning profession.
Content creators propose a more nuanced solution: regulated promotional content through age-gated posts and clear disclaimers.
They want to sit with BCLB within two days to design a controlled model that prevents misuse without wiping out their income streams.
Looking for a resolution, the Head of Presidential Special Projects and Creative Economy, Dennis Itumbi, scheduled a meeting with content creators for Monday, June 9.
The decision the government has decided to hold these discussion is that they are hopping to find a way forward that balances public interest and economic innovation.
Earlier in April, the BCLB imposed a 30-day ban on all gambling ads—including through influencers—during peak hours (5 a.m.–10 p.m.), highlighting the surge in misleading adverts calling gambling “quick wealth”.
Enforcement agencies including the Directorate of Criminal Investigations (DCI) and regulatory bodies such as the Communications Authority and Media Council have since joined the effort to curb irresponsible betting promos.
Other Kenyans online also echo public sentiment, raising concerns about how heavily gambling ads are woven into Kenyan media—forex trading schemes, “aviator” games, and dubious betting platforms dominate broadcasts, driving addiction among youth and low-income earners.
